Monday, 4 April 2011

Is the Audience For Popular Music Created by the Music Industry?

When looking at the audience for popular music is often hard to distinguish whether it is created by the individual listeners or perhaps whether it is down to the music industry. It is known that the main focus of the big record companies within the music industry is making profit and so when they recognise something as popular and therefore profitable they exploit it to the max, creating a mass produced product which supports Adornos Marxist view of popular music as a commodity. The record companies also use merchandising and advertising as a tool too influence the listener. Although this is a valid view which I believe is true of some music it is also hard to ignore that there is a whole new range of creatively diverse music being born breaking the traditions of popular music.
Overall I believe that although it is true that some of the audience for popular music is created by the music industry it should also be taken into consideration that they can be created through the bands and their music themselves.